Der merklinger
PROJECT GOAL
POSITION THE MERKLINGER AS A PREMIUM WOOD-FIRED OVEN AND SIGNIFICANTLY BOOST SALES PERFORMANCE.
HIGHLIGHT THE UNIQUE VALUE: GRILLING, BAKING, AND COOKING – ALL IN ONE DEVICE.
SOLUTION STRATEGIES
LAUNCHED A MULTI-CHANNEL CAMPAIGN ACROSS META, GOOGLE, PINTEREST, NATIVE ADS, AND BING.
TESTED A WIDE RANGE OF CREATIVES AND FORMATS TO FIND TOP PERFORMERS.
CONTINUOUSLY OPTIMIZED MESSAGING, PLACEMENT, AND TARGETING FOR MAXIMUM EFFICIENCY.
Results
SCALED MONTHLY SALES FROM 8 UNITS TO UP TO 200.
ACHIEVED STRONG UPLIFT IN BRAND AWARENESS AND PURCHASE INTENT.
ENABLED EFFICIENT GROWTH THROUGH DATA-DRIVEN CREATIVE AND CHANNEL DECISIONS.
