SURI FREY
NFT EVENT
PROJECT GOAL
SURI FREY, A FASHION LABEL KNOWN FOR HANDBAGS, WALLETS, AND ACCESSORIES, SOUGHT TO POSITION ITSELF AS A PIONEER IN COMMUNITY-DRIVEN FASHION. THE AIM WAS TO INVOLVE THE COMMUNITY DIRECTLY IN THE CREATION PROCESS, TRANSFORMING THEM INTO ACTIVE CO-CREATORS OF THE PRODUCT. THE BRAND STRIVED TO BUILD EMOTIONAL LOYALTY AND DIFFERENTIATE ITSELF THROUGH INNOVATION AND INTERACTION.
SOLUTION STRATEGIES
TO ACHIEVE THIS, AN INFLUENCER CAMPAIGN WAS LAUNCHED WITH VANESSA MAI AND REBECCA MIR, BLENDING HIGH VISIBILITY WITH PERFECT BRAND FIT. THE COMMUNITY WAS ACTIVATED THROUGH SOCIAL MEDIA, WHERE USERS WERE INVITED TO VOTE AND CONTRIBUTE TO THE DESIGN PROCESS. STRATEGIC PARTICIPATION MECHANICS BOOSTED ENGAGEMENT AND CREATED A STRONG SENSE OF OWNERSHIP. THE CAMPAIGN WAS FURTHER AMPLIFIED BY TAILORED CONTENT, BEHIND-THE-SCENES STORYTELLING, AND EXCLUSIVE PRODUCT DROPS.
Results
THE LAUNCH EVENT AT GALERIA KAUFHOF WAS A MAJOR SUCCESS, WITH THE STORE COMPLETELY OVERCROWDED. A STRONG COMMUNITY WAS BUILT AROUND THE BRAND, AND THE CAMPAIGN GENERATED THE MOST SUCCESSFUL PRE-SALE IN THE HISTORY OF SURI FREY. THE UNIQUE APPROACH NOT ONLY DROVE SALES BUT ALSO ESTABLISHED THE LABEL AS A TRUE INNOVATOR IN COMMUNITY-DRIVEN FASHION.
