HOKUS POKUS
Festiwelt
PROJECT GOAL
ESTABLISH THE NEW "HOKUS POKUS FESTIWELT" AS A UNIQUE FESTIVAL BRAND.
BUILD A STRONG IDENTITY AND ATTRACT A BROAD AUDIENCE FROM THE VERY FIRST EDITION.
SOLUTION STRATEGIES
DEVELOPED A DISTINCT CORPORATE IDENTITY IN A CIRCUS-INSPIRED STYLE.
CREATED CREATIVE CONCEPTS AND CONTENT FORMATS TO POSITION THE FESTIVAL AS A SPECIAL EXPERIENCE.
BUILT LANDING PAGES, RAN TARGETED AD CAMPAIGNS, AND MANAGED SOCIAL MEDIA CHANNELS THROUGHOUT THE JOURNEY.
Results
ACHIEVED A FULL FESTIVAL THAT SUCCESSFULLY ESTABLISHED ITSELF IN THE MARKET.
GENERATED VIRAL POSTS WITH HIGH REACHES AND ENGAGEMENT.
DELIVERED AFTERMOVIES AND DAILY CONTENT – SOME PRODUCED AND RELEASED WITHIN ONE HOUR AFTER THE EVENT.
