FIFA
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Viva con agua
PROJECT GOAL
TO RAISE GLOBAL AWARENESS ABOUT THE LACK OF ACCESS TO CLEAN DRINKING WATER ONE THE WOLRD WATER DAY.
SOLUTION STRATEGIES
THROUGH CLOSE COLLABORATION WITH DESIGNERS, EA SPORTS, AND THE FIFA TEAM, WE DEVELOPED A JERSEY LAUNCHED ON WORLD WATER DAY, PROMOTED BY PLAYERS IN THE SHOP, AND ALSO MADE PHYSICALLY AVAILABLE, SUPPORTED BY DEDICATED SHOOTINGS AND PHOTO PRODUCTIONS.
TV Show & Results
THANKS TO THE INFLUENCER PROMOTION, THE JERSEY SOLD OUT QUICKLY AND HAD TO BE REPRODUCED. IN ADDITION, IT BECAME A MAJOR SUCCESS WITH FIFA, AS HUNDREDS OF THOUSANDS OF PEOPLE WORLDWIDE CHOSE TO HAVE THEIR TEAMS PLAY IN THE JERSEY ON THAT DAY — COMPLEMENTED BY A SPECIAL FIFA SHOW AIRING SIMULTANEOUSLY ON PROSIEBEN MAXX AND TWITCH.
