performance Ads & Shootings
FALKE
HERITAGE BRAND GOES DIGITAL
WITH ATTENTION-GRABBING PERFORMANCE ADS, THE POPULAR HOSIERY AND SOCK BRAND AIMED TO FOLLOW ITS CUSTOMERS EVERY STEP OF THE WAY ON SOCIAL MEDIA. THROUGH EXTENSIVE SPLIT TESTING, A VARIETY OF CONTENT WAS TESTED AGAINST EACH OTHER TO BEST REACH THE TARGET AUDIENCE AND DRIVE INTERNATIONAL SCALING.
THE RESULT: NUMEROUS CONVERSIONS AND SOLD-OUT PRODUCTS.
GOALS
& Approaches
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GOALS
SET UP STRUCTURE & OPTIMIZE ADSCHALLENGE
ORGANIZE THE ENTIRE PRODUCT RANGE OF THE THREE FALKE BRANDS ACROSS MULTIPLE COUNTRIES.SOLUTION STRATEGY
DEVELOP PROCESSES & CONDUCT REGULAR UPDATE PRESENTATIONS -
GOALS
OPTIMIZE ASSETSCHALLENGE
COVER THE ENTIRE PRODUCT RANGE USING VARIOUS MEDIA FORMATS.SOLUTION STRATEGY
DEVELOP TEMPLATES, IDENTIFY AND TEST CREATIVE TRENDS. -
GOALS
CREATE TREND-BASED MATERIAL TO PRODUCE A WIDE VARIETY OF ASSETS.CHALLENGE
BALANCE THE TRADITIONAL BRAND IDENTITY AND REQUIREMENTS WHILE TRANSLATING THEM INTO CURRENT TRENDS.SOLUTION STRATEGY
HAVE DETAILED CONCEPTS APPROVED BY THE BRAND AND WORK IN CLOSE COLLABORATION.
