Henkel hits 200,000 followers

a TikTOk showcase for authentic employer branding

NEW APPROACHES TO TALENT ACQUISITION

HENKEL HAS SURPASSED 200,000 FOLLOWERS ON TIKTOK – A MAJOR MILESTONE FOR THE COMPANY’S EMPLOYER BRANDING EFFORTS. FROM THE VERY BEGINNING, PMI HAS BEEN PART OF THE JOURNEY, DEVELOPING CREATIVE CONCEPTS AND SELECTING AMBASSADORS WORLDWIDE WHO SHARE AUTHENTIC INSIGHTS INTO THEIR WORK.

THE RESULTS SPEAK FOR THEMSELVES: HENKEL EDITS THE CONTENT, WHILE CREATORS BRING GENUINE STORYTELLING TO LIFE. THE MOST VIRAL TIKTOK SO FAR REACHED NEARLY 28 MILLION VIEWS AND OVER 300,000 LIKES.

THIS CASE DEMONSTRATES HOW AUTHENTIC EMPLOYER BRANDING ON TIKTOK WORKS: REAL EMPLOYEES, STRONG STORIES, AND A CLEAR CONTENT FOCUS THAT DRIVES BOTH REACH AND IDENTIFICATION.

WE ARE HAPPY TO BE A PART OF THIS SUCCESS STORY AND LOOK FORWARD TO CREATE MUCH MORE.