PMI x DAZN

ALL FOR AGIT – A HUGE SUCCESS

WITH FULL FORCE FOR BOXING: PMI, TOGETHER WITH DAZN, LAUNCHED AN IMPRESSIVE CAMPAIGN CENTERED AROUND HEAVYWEIGHT BOXER AGIT KABAYEL. THE FOCUS WAS ON THE INTERIM WORLD CHAMPIONSHIP FIGHT IN RIYADH – WITH THE GOAL OF BRINGING BOXING BACK INTO THE SPOTLIGHT IN GERMANY.

PR CAMPAIGN WITH MASSIVE REACH

THE RESPONSE WAS OVERWHELMING: ALL MAJOR MEDIA OUTLETS – FROM SPIEGEL TO BILD TO DIE ZEIT – PICKED UP THE STORY. THE CAREFULLY CRAFTED PR CAMPAIGN NOT ONLY PUT AGIT KABAYEL IN THE SPOTLIGHT AS AN ATHLETE BUT ALSO REVITALIZED THE SPORT OF BOXING IN GERMANY.

SOCIAL MEDIA: MAXIMUM VISIBILITY

IN PARALLEL TO THE PR OFFENSIVE, SOCIAL MEDIA WAS USED STRATEGICALLY. UNDER THE HASHTAG #ALLEFÜRAGIT, THOUSANDS OF POSTS WERE SHARED, CREATING A REMARKABLE DIGITAL WAVE. A SPECIAL HIGHLIGHT: A LARGE-SCALE MURAL OF AGIT, WHERE FANS COULD TAKE PHOTOS. THE IMAGE WAS ALSO AVAILABLE AS A LIMITED-EDITION POSTER – A TRUE FAN MAGNET!

CONCLUSION: A VICTORY FOR BOXING

PMI AND DAZN HAVE PROVEN HOW TO DELIVER SPORTS MARKETING AT THE HIGHEST LEVEL. THANKS TO A POWERFUL MIX OF PR, SOCIAL MEDIA, AND PROMINENT SUPPORT, THE CAMPAIGN WAS A COMPLETE SUCCESS – FOR AGIT, FOR BOXING, AND FOR ALL THE FANS.