PMI & Cannamedical

NEW PATHS IN THE MEDICAL CANNABIS MARKET

SINCE THE LEGALIZATION OF MEDICAL CANNABIS IN 2017, THE MARKET HAS DEVELOPED RAPIDLY. PATIENTS CAN RECEIVE CANNABIS BY PRESCRIPTION TO TREAT CONDITIONS SUCH AS SLEEP DISORDERS AND OTHER HEALTH ISSUES IN A NATURAL WAY. TODAY, NUMEROUS ONLINE PLATFORMS ALLOW PATIENTS TO REDEEM THEIR PRESCRIPTIONS AND ORDER CANNABIS PRODUCTS FROM PHARMACIES.

CANNAMEDICAL: A MARKET LEADER WITH AN EDUCATIONAL MISSION

ONE OF THE LARGEST SUPPLIERS IN GERMANY, CANNAMEDICAL FACES THE CHALLENGE OF NOT ONLY TARGETING CONSUMERS EFFECTIVELY BUT ALSO ACTIVELY EDUCATING THE PUBLIC ABOUT MEDICAL CANNABIS AND DISPELLING COMMON MYTHS. RAISING AWARENESS AND PROVIDING SCIENTIFICALLY BASED INFORMATION ARE KEY ELEMENTS OF THEIR STRATEGY.

PMI AS A PARTNER FOR SPONSORSHIP & CONTENT MARKETING

AFTER A SUCCESSFUL TEST PHASE, PMI IS NOW SUPPORTING CANNAMEDICAL AS THE MAIN SPONSOR OF MARY JANE, EUROPE’S LARGEST CANNABIS TRADE FAIR. THIS SPONSORSHIP NOT ONLY STRENGTHENS CANNAMEDICAL’S MARKET POSITION BUT ALSO CREATES A PLATFORM FOR RELIABLE INFORMATION AND DIRECT CUSTOMER ENGAGEMENT. COMPLEMENTING THIS, TARGETED CONTENT IS PRODUCED TO INFORM BOTH EXISTING USERS AND POTENTIAL PATIENTS, PROMOTING A FACT-BASED DISCUSSION AROUND THE MEDICAL USE OF CANNABIS.

CONCLUSION: EDUCATION AND MARKET PRESENCE IN HARMONY

THROUGH A COMBINATION OF SPONSORSHIP, TARGETED CONTENT, AND STRATEGIC BRAND POSITIONING, PMI IS HELPING TO FURTHER DESTIGMATIZE MEDICAL CANNABIS IN GERMANY AND MAKE IT MORE ACCESSIBLE TO PATIENTS. THE GROWING MARKET OFFERS ENORMOUS POTENTIAL — AND TOGETHER, WE ARE NOW WELL-POSITIONED FOR THE LONG TERM TO UNLOCK THAT POTENTIAL.